nordic coffee welcome
Morning Agenda
09:00-12:15 TV TECH & INDUSTRY
09:05 - 09:10
WELCOME
Opening
Remarks
Ajey Anand - CEO
Norigin Media
09:10 - 09:30
KEYNOTE
Nordic TV Landscape: KPIs for Consumption & Trends
Marie Nilsson - CEO
Mediavision
By tracking the development of consumption and key industry players, Mediavision provides insights into the key metrics of the Nordic market, as well as the underlying factors driving these metrics. This is exactly what Marie will be discussing with you here today!
09:30 - 09:55
KEYNOTE
5G for Public Service Media
Dr. Roland Beutler - Distribution Strategy
Südwestrundfunk
This presentation gives an overview about 5G technologies and their potential application along the value chain of Public Media Services.
9:55 - 10:25
KEYNOTE
There’s a hole in the bucket – How we helped piracy bloom
Niklas Hammarbäck - Product Manager Streaming
Viaplay Group
Rather than providing answers, I want to explore if we can approach piracy with a different mindset where we look at piracy as a competitor rather than the enemy.
10:45 - 11:05
KEYNOTE
The changing consumer: Content, Ads & Expectations
Tim DuBois - Head of Video Partnerships, Northern Europe
Younger generations are redefining the long held assumptions between content and advertising. Changing consumers' expectations are creating new opportunities and challenges for content and advertising. For example, Gen Z, the next generation of TV users, has different viewing habits, preferring mobile devices and social engagement.
morning fika break
11:05 - 11:40
KEYNOTE
FIRESIDE CHAT
The real impact of AI in media today
Rowan de Pomerai - CEO, DPP
Johan Lindén - Manager Engineer AI, SVT
In a short keynote presentation, Rowan will share key insights from the DPP's 2024 report, AI in Media: what does good look like? Then in a fireside chat with Johan, the pair will explore real-world AI implementation, innovation, and governance, anchored around the story of SVT's industry-leading approach.
11:40 - 12:15
KEYNOTE
FIRESIDE CHAT
State of the Industry – Business Intelligence
Chris Evans - Head of Knowledge & Insight, IABM
Bjarne Myklebust - Head of Distribution, NRK
IABM’s Head of Knowledge & Insight, Chris Evans, will present key insights from the latest edition of the IABM’s authoritative State of MediaTech business intelligence report in a “State of the Industry” update presentation. The presentation will include an overview of trends and influences in the business environment, MediaTech investment and organisations’ business models. NRK’s Head of Distribution, Bjarne Myklebust, will join IABM’s Head of Knowledge & Insight, Chris Evans for a fireside chat on the “State of the Industry”. The pair will delve deeper into the implications of the key learning’s from IABM’s State of the Industry presentation and discuss how NRK, as well as other broadcasters and content owners, are adapting to keep pace during the current period of accelerated change.
scandi lunch break
Afternoon Agenda
13:15-17:30 TV PRODUCTS
13:15 - 13:40
KEYNOTE
Streaming’s Next Act: How viewer needs and behavior will change
Jon Giegengack - Founder and Principal
Hub Entertainment Research
The “streaming wars” may have ended, but there are still many challenges. Consumers must navigate a more fragmented ecosystem. Fighting churn has become top priority for providers. Jon Giegengack will share Hub’s latest data on what matters most to viewers, and why CTV, bundling, and sports are poised to change the game in 2025.
13:40 - 14:05
KEYNOTE
Reality-Check TV: Understanding consumers & keeping them around
Brigita Brjuhhanov - TV Product Owner
Elisa Eesti AS
“Reality-Check TV: Understanding Consumers & Keeping Them Around” addresses the gap between designing for innovation and meeting real consumer needs. The presentation explores how streaming services can balance cutting-edge features with user-friendly experiences, ensuring customer satisfaction across different age groups to improve loyalty.
14:05 - 14:30
KEYNOTE
The transformation journey from Satellite to OTT and onward
Jon Espen Nergård - CTO
Allente Nordic
The transformation journey of Allente from a traditional Satellite pay-TV operator to becoming an OTT-TV provider, highlighting the strategic and technological shifts involved. The session will delve into the challenges and opportunities of this transition, focusing on innovation, customer experience, and business sustainability. Key milestones, such as the adoption of cloud-based platforms, partnerships, and enhanced digital experiences, will be discussed, offering valuable insights for businesses navigating similar transformations in the fast-evolving media landscape.
afternoon fika break
14:45 - 15:10
Building Next Gens’ News experience
KEYNOTE
Kristin Nyland - Product Manager Video
VGTV Schibsted
The way younger audiences consume news has changed drastically, with a growing preference for video and visual content. What does this shift imply for media companies like VG, and how can they bridge the gap with social media to deliver a user experience that meets the expectations of this demographic? Furthermore, what are the implications for a media company's business model in adapting to these changing consumption patterns?
15:10 - 15:35
TV in Iceland: Small amongst Giants
KEYNOTE
Kristjana Brynjólfsdóttir - Head of TV Development & Platform
Sýn Iceland, Vodafone
TV in Iceland: Small Amongst Giants explores the unique challenges and strategies of the Icelandic television industry within the global media landscape. The presentation examines how Iceland's small market, limited resources, and cultural needs shape the local broadcasting ecosystem. It highlights the critical role of Icelandic TV in preserving national identity and promoting local content, while also addressing the growing pressures from multinational media companies and global streaming platforms. The presentation outlines how Icelandic broadcasters navigate these challenges through innovative strategies such as collaborations, public support, and digital transformation, ensuring the continued relevance and sustainability of local media in a competitive environment.
15:35 - 16:00
Achieving net zero for TV & Telecom
KEYNOTE
Will Ennett - Head of Sustainability & ESG
PXC, TalkTalk
You’re no doubt aware of the significant environmental challenges we face, but less sure of what this means for the streaming industry. This talk will set the scene, review where the streaming industry is right now, and what all of us can do for the industry to become net zero.
16:00 - 16:25
KEYNOTE
The Paris Olympics: A Case Study in Cross-Platform Experience Design
Shannon J. McKenzie - Director, Creative Products
NBCUniversal
Bringing the World’s Greatest Stories to Screens of All Sizes is a case study of how creative and technical collaboration work to ensure that large scale events are designed in ways that are meaningful to audiences. In this presentation, you will see some of the ways that publishers are helping their partner distributors craft platform experiences that bridge the gap between technology and storytelling.
afternoon fika break
16:45 - 17:30
PANEL
Norwegian TV CTO CHAT
Jarle Johnsen - Altibox | Marius Haugen - Telia | Jon Espen Nergård - Allente Nordic | Ajey Anand - Norigin Media
