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nordic coffee welcome
Morning Agenda

09:00-12:00  TV TECH & INDUSTRY

09:05 - 09:20

Energy Reduction within Streaming TV

Eric Schumacher-Rasmussen - Founding Member

Greening of Streaming

The Low Energy Sustainable Streaming (LESS) Accord is an outreach from Greening of Streaming to identify the low-hanging fruit for significant energy reduction in streaming and broadcast workflows.The four resulting LESS Accord projects are setting up measurable models to help the industry focus collectively on the right problems.

Eric Schumacher-Rasmussen

09:25 - 09:55

Why are Netflix, YouTube, and Amazon struggling in Norway?

Knut-Arne Futsæter - Research Director

Kantar Media

The Norwegian market is a mature and intricate digital landscape that has seen rapid evolution in recent years. Different demographic groups access TV channels and video content in diverse ways, subscribe to various streaming services, and have distinct preferences regarding video content. Through fresh data and analyses from Kantar Media, Futsæter will provide new insights into these topics.

Knut-Arne Futsæter

10:00 - 10:25

From Concept to Reality: Building T-We's Sports Hub from the Ground Up

Robert Lura - Metadata Integration Manager

Telenor Norway

Discover how Telenor T-We transformed its entertainment landscape by creating a sports hub from scratch. With insights from user data and metadata enhancements, we've tailored content sections to meet the demands of sports enthusiasts. Learn how we seamlessly integrated this sports experience into T-We, offering easy navigation and a user-centric approach.

Robert Lura.jpg

10:40 - 11:10

Developing, Nurturing & Defending a Global Player position in Sports TV

Juan Fuentes Fernández - Delegate to the Nordic countries


Digitalization and enhanced broadcasting, use of technology and a 360º approach to stop piracy, international development, and relations with broadcasters to nurture audiences, subscriptions and fan bases are some of the core projects of LALIGA international strategies. Recently named “LALIGA EA SPORTS”, LALIGA´s positioning towards cultivation of new audiences but also international partnerships goes beyond Spanish borders. With the challenge to shorten commercial gaps to the English Premier League and the same time to adapt its strategies to some of the biggest challenges in European football governance that are threatening the current status quo of local football leagues and clubs.

Juan Fuentes Fernández
morning fika break

11:15 - 11:35

CTV Monetization beyond Android TV: AdTech setup across All Devices

Jatin Dev - Broadcast & Entertainment
Partnership Lead

Google UK and Ireland

Presentation description coming soon ...

Jatin Dev

11:40 - 12:10

B2B TV: Impact from Tech and Content Disruption!

Anders Hässel - CEO & Founder


The B2B TV industry is being disrupted by technology and content, reinforcing one and each other. New services and business models are being incorporated into new offerings. Consequently, regional value chains are being transformed to global ecosystems. The impact is massive and new positions are up for grabs in the historical neglected, but enormous global B2B TV marketplace.

Anders Hässel
scandi lunch break
Afternoon Agenda

13:00-16:00  TV PRODUCTS

13:15 - 13:40

How Norway’s public broadcaster stays relevant amongst global giants

Tanja Skjoldborg Lindboe - Head of NRK TV Product Development


To stay relevant in a global competition where streaming giants are getting bigger, NRK is creating new experiences across online, TV and radio to engage our audiences in everything from this fall´s greatest entertainment shows to discussions on current news topics. With a digital first approach we are rethinking how our NRK TV streaming platform can evolve to a TV-experience that adapts through the user’s life and helps our content stand out.

Tanja Skjoldborg Lindboe

13:45 - 14:10

A Survival Guide for TV Transformation

Jacob Vestergaard - Director of TV


The Golden days of cable tv are over, however people are spending more and more time in front of their screens. Tv operators have been under increasing pressure from streaming services, large tech companies and even from their own partners, who are going direct to consumers. This calls for a change in the market. Norlys have made some bold choices along the way, and Jacob will elaborate on the path they have chosen and why they believe they have found a way of rescuing their tv business.

Jacob Vestergaard

14:15 - 14:40

Why we exist, Challenges & Successes of being born in a Broadcaster Consortium

Sander Kouwenhoven - CTO


A dive into the history of NLZIET, an OTT platform birthed from a synergy of the public and two major commercial broadcasters. This presentation explores its persistent growth in today's volatile TV landscape, addressing both past challenges conquered and emerging issues on the horizon. See how NLZIET navigates the multifaceted world of modern broadcasting and changing market dynamics.

Sander Kouwenhoven
afternoon fika break

15:00 - 15:30

The Competitive Edge: Capturing the Spirit of Sports for Product Innovation in TV

Shannon J. McKenzie - Director, Creative Products


Discover how the energy, passion, and spirit of the largest global sporting events drive product innovation in digital streaming experiences. See how fandom translates to functionality, and how competition inspires craft in creating compelling digital products and groundbreaking video player experiences. Gain actionable insights on the secret motivator that truly drives audience consumption, featuring UX case studies from the World Cup, the Tour de France, and more with a special spotlight on the Paris Olympics.

Shannon J. McKenzie

15:35 - 16:00

From Boomers to Gen Z - can we keep them all onboard?

Trine Thorbjørnsen - Nordic Head of Commercial Digitalization


Being the merger of the TV-operators Canal Digital and Viasat, Allente is on a digitalization journey. While ensuring legacy customers are well taken care of, the company is also addressing new customer segments. But are the legacy customers more digital than you think, and does the Tik-Tok generation have other needs than expected? Trine talks about the importance of being data driven, not falling into the trap of assumptions and learning from mistakes.

Trine Thorbjørnsen

16:05 - 16:35

Streaming & Artificial Intelligence: Revolutionising TV Content Consumption, Discovery & Engagement

Dr. Silvija Seres - Founder and technology investor
Technorocks AS

Artificial Intelligence (AI) is reshaping how we engage with digital content in theStreaming Media industry. AI is offering viewers an immersive personalisedexperience and creators a toolkit for innovation. AI plays a dynamic role in curatingcreating and delivering captivating content. AI’s predictive recommendationscontent generation and real-time optimization build a more tailored and engagingdigital media streaming experience.

Dr. Silvija Seres
afternoon fika break

16:50 - 17:30

Norwegian TV Panel Debate

Jonas Gustafsson - Allente | Marius Haugen - Telia Group | Bjarne Myklebust - NRK | Stein Lindman-Johannesen - Telenor Norway

Jonas Gustafsson
Marius Haugen
Bjarne Myklebust
Stein Lindman-Johannesen
bubbles & jazz networking

19:30 - 24:00  GALA DINNER

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