nordic coffee welcome
Morning Agenda
09:00-12:00 TV TECH & INDUSTRY
09:05 - 09:20
Energy Reduction within Streaming TV
KEYNOTE
Eric Schumacher-Rasmussen - Founding Member
Greening of Streaming
The Low Energy Sustainable Streaming (LESS) Accord is an outreach from Greening of Streaming to identify the low-hanging fruit for significant energy reduction in streaming and broadcast workflows.The four resulting LESS Accord projects are setting up measurable models to help the industry focus collectively on the right problems.
09:25 - 09:55
KEYNOTE
Why are Netflix, YouTube, and Amazon struggling in Norway?
Knut-Arne Futsæter - Research Director
Kantar Media
The Norwegian market is a mature and intricate digital landscape that has seen rapid evolution in recent years. Different demographic groups access TV channels and video content in diverse ways, subscribe to various streaming services, and have distinct preferences regarding video content. Through fresh data and analyses from Kantar Media, Futsæter will provide new insights into these topics.
10:00 - 10:25
KEYNOTE
From Concept to Reality: Building T-We's Sports Hub from the Ground Up
Robert Lura - Metadata Integration Manager
Telenor Norway
Discover how Telenor T-We transformed its entertainment landscape by creating a sports hub from scratch. With insights from user data and metadata enhancements, we've tailored content sections to meet the demands of sports enthusiasts. Learn how we seamlessly integrated this sports experience into T-We, offering easy navigation and a user-centric approach.
10:40 - 11:10
KEYNOTE
Developing, Nurturing & Defending a Global Player position in Sports TV
Juan Fuentes Fernández - Delegate to the Nordic countries
LALIGA
Digitalization and enhanced broadcasting, use of technology and a 360º approach to stop piracy, international development, and relations with broadcasters to nurture audiences, subscriptions and fan bases are some of the core projects of LALIGA international strategies. Recently named “LALIGA EA SPORTS”, LALIGA´s positioning towards cultivation of new audiences but also international partnerships goes beyond Spanish borders. With the challenge to shorten commercial gaps to the English Premier League and the same time to adapt its strategies to some of the biggest challenges in European football governance that are threatening the current status quo of local football leagues and clubs.
morning fika break
11:15 - 11:35
KEYNOTE
CTV Monetization beyond Android TV: AdTech setup across All Devices
Jatin Dev - Broadcast & Entertainment
Partnership Lead
Google UK and Ireland
Presentation description coming soon ...
11:40 - 12:10
KEYNOTE
B2B TV: Impact from Tech and Content Disruption!
Anders Hässel - CEO & Founder
Nenda
The B2B TV industry is being disrupted by technology and content, reinforcing one and each other. New services and business models are being incorporated into new offerings. Consequently, regional value chains are being transformed to global ecosystems. The impact is massive and new positions are up for grabs in the historical neglected, but enormous global B2B TV marketplace.
scandi lunch break
Afternoon Agenda
13:00-16:00 TV PRODUCTS
13:15 - 13:40
KEYNOTE
How Norway’s public broadcaster stays relevant amongst global giants
Tanja Skjoldborg Lindboe - Head of NRK TV Product Development
NRK
To stay relevant in a global competition where streaming giants are getting bigger, NRK is creating new experiences across online, TV and radio to engage our audiences in everything from this fall´s greatest entertainment shows to discussions on current news topics. With a digital first approach we are rethinking how our NRK TV streaming platform can evolve to a TV-experience that adapts through the user’s life and helps our content stand out.
13:45 - 14:10
KEYNOTE
A Survival Guide for TV Transformation
Jacob Vestergaard - Director of TV
Norlys
The Golden days of cable tv are over, however people are spending more and more time in front of their screens. Tv operators have been under increasing pressure from streaming services, large tech companies and even from their own partners, who are going direct to consumers. This calls for a change in the market. Norlys have made some bold choices along the way, and Jacob will elaborate on the path they have chosen and why they believe they have found a way of rescuing their tv business.
14:15 - 14:40
KEYNOTE
Why we exist, Challenges & Successes of being born in a Broadcaster Consortium
Sander Kouwenhoven - CTO
NLZIET
A dive into the history of NLZIET, an OTT platform birthed from a synergy of the public and two major commercial broadcasters. This presentation explores its persistent growth in today's volatile TV landscape, addressing both past challenges conquered and emerging issues on the horizon. See how NLZIET navigates the multifaceted world of modern broadcasting and changing market dynamics.
afternoon fika break
15:00 - 15:30
KEYNOTE
The Competitive Edge: Capturing the Spirit of Sports for Product Innovation in TV
Shannon J. McKenzie - Director, Creative Products
NBCUniversal
Discover how the energy, passion, and spirit of the largest global sporting events drive product innovation in digital streaming experiences. See how fandom translates to functionality, and how competition inspires craft in creating compelling digital products and groundbreaking video player experiences. Gain actionable insights on the secret motivator that truly drives audience consumption, featuring UX case studies from the World Cup, the Tour de France, and more with a special spotlight on the Paris Olympics.
15:35 - 16:00
KEYNOTE
From Boomers to Gen Z - can we keep them all onboard?
Trine Thorbjørnsen - Nordic Head of Commercial Digitalization
Allente
Being the merger of the TV-operators Canal Digital and Viasat, Allente is on a digitalization journey. While ensuring legacy customers are well taken care of, the company is also addressing new customer segments. But are the legacy customers more digital than you think, and does the Tik-Tok generation have other needs than expected? Trine talks about the importance of being data driven, not falling into the trap of assumptions and learning from mistakes.
16:05 - 16:35
KEYNOTE
Streaming & Artificial Intelligence: Revolutionising TV Content Consumption, Discovery & Engagement
Dr. Silvija Seres - Founder and technology investor
Technorocks AS
Artificial Intelligence (AI) is reshaping how we engage with digital content in theStreaming Media industry. AI is offering viewers an immersive personalisedexperience and creators a toolkit for innovation. AI plays a dynamic role in curatingcreating and delivering captivating content. AI’s predictive recommendationscontent generation and real-time optimization build a more tailored and engagingdigital media streaming experience.
afternoon fika break
16:50 - 17:30
PANEL
Norwegian TV Panel Debate
Jonas Gustafsson - Allente | Marius Haugen - Telia Group | Bjarne Myklebust - NRK | Stein Lindman-Johannesen - Telenor Norway
